Word: sloganeer
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...past heavy security at State House, in the heart of a fortress of whitewashed stones and manicured lawns in Lagos, to interview Major General Mohammed Buhari. Above the three rows of ribbons on his crisply starched shirt, the lean Nigerian leader was wearing a button with the slogan "War Against Indiscipline." His shoes were as shiny as mirrors, and behind his gold-rimmed glasses, gentle smile and soft voice, he exuded a quiet air of power. Excerpts from the discussion...
...press the button, we do the rest." That marvelously simple slogan helped sell millions of Eastman Kodak cameras starting in 1888. Today, however, the owner of a new video cassette recorder or some other electronic wonder must turn to an instruction manual to get his machine working. But that is often when the trouble begins: the consumer opens a booklet to find a compilation of jargon, gibberish and just plain confusion. "There is a major disease in this country called wall-stare," says Sanford Rosen, president of Communication Sciences, a Minneapolis consulting firm. "When people read a computer manual, they...
...similarities between today and those years." The intervening period--the eventful '60s--offered "too much emancipation and too few rules; you get tremendously open experiences. It's very easy to go berserk--to use drugs, to do your own thing. "We can't run society on that silly slogan," he says...
...night. While on duty, however, Ferraro was a tough and effective prosecutor. "All the cops loved her," recalls Nick Ferraro. After four years, she was emotionally drained but politically invigorated: the experience, Ferraro says, made her liberal on social issues. She quit and ran successfully for Congress under the slogan FINALLY, A TOUGH DEMOCRAT...
...most eloquent and telling critiques of the Reagan Administration, wrote in the Wall Street Journal that those who would depose the man in the White House had better begin "by recognizing why Mr. Reagan has been so effective as President." The Teflon tag is a slick stump slogan and it may stick to Reagan, but it does not really explain the political struggle that is going...