Word: sloganeer
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Burger King used to cry "Have it your way," but as a political campaign slogan that would be foolish. Spoken by one candidate to another, "You deserve a break today," the old McDonald's line, would also be too kindhearted. But Walter Mondale's repetition of a hamburger chain's advertising slogan, "Where's the beef?," has proved a remarkably successful political putdown...
Mondale uses the question to suggest that Gary Hart's policy ideas, while impressive sounding, lack substance. Mondale's campaign manager, Robert Beckel, urged the candidate to use the slogan during the Atlanta debate a week ago Sunday. "When I hear about your new ideas," Mondale told Hart, "I'm reminded of the ad 'Where's the beef?' " The audience cracked up, and Mondale took the slogan out on the hustings, more than once using a hamburger bun as a prop...
Hart, as a loner who stands outside of the Washington old-boy network, skeptical of New Deal social programs and U.S. intervention abroad, naturally appeals to this group. He began courting it in his first Senate race in 1974 with a blunt campaign slogan: "They've Had Their Turn. Now It's Ours...
...Nothing runs like a Deere," goes the slogan of the world's largest maker of farm equipment. These days, industrial engineers are changing that to "Nothing runs like a Deere factory." In its new plant on the northeast edge of Waterloo, Iowa, Deere is using computer-controlled assembly techniques to turn out a score of tractor models, bearing as many as 3,000 options, without costly plant shutdowns for retooling. The factory seems to be making a difference in Deere's profits. While sales rose slightly because of a strengthening farm economy, earnings during the last three months...
...each section suffers be cause of his confusion. His history of children and youth is filled with amazing generalizations and couched in infantile language. With sentences like "children were an important part of what was happening in the American colonies," and "'make love, not war' was a popular '60s slogan, and many people did," Loiry sabotages his own credibility as a serious scholar. He seems unable to determine what audience he is speaking...