Word: sloganeer
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...villagers of Rae Bareli in the state of Uttar Pradesh, the vigorous woman in the beige sari electioneering under a roadside arbor was a haunting apparition from India's political past. Raising an orange-colored bullhorn, she repeated her blunt and simple slogan: "Banish poverty!" Seizing upon the issue of most urgent concern to her peasant audience-the high price of onions -she promised not only to fight inflation but to bring the bounty of the welfare state closer to home. "I don't know whether you've had any government aid here," she shouted grandly...
...scene ever occurs in the film. The posters also advertise with the catchword "Electric," hinting that Fonda and Redford spar and spark together like Hepburn and Grant in the olden days. It's not that the poster meant to lie, they just wouldn't sell many tickets with a slogan like "Blown Fuse." Truth is, Redford makes a cute, loveable cowboy in this pleasant, if pretentious, film. And Fonda makes a cute...bitch...
...package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...Michael Harrington, a long-time socialist mover and shaker and author of The Other America, rammed home the message: "...corporate power is the most important single cause of our troubles. That is not a frayed, obsolete slogan out of the populist past. As we will see, it is the critical, unprecedented fact of the present and future...
...mayor of New Madrid (pop. 3,029): "All of us who grew up around here have felt earthquakes. It makes good coffee-shop conversation. That's about all." Still, Cravens is covering his bets. In his antique shop he sells a popular T shirt that carries the Slogan: VISIT NEW MADRID (WHILE IT'S STILL THERE...