Word: sloganeer
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...Clyde Ferguson Jr., professor of Law and former ambassador to Uganda, told a crowd of about 50 that human rights had become a "slogan" which the United States promoted and emphasized without defining its effect on individual international regimes...
Nothing has raised the question more forcefully than President Carter's embarrassing effort in his State of the Union speech to establish his Administration's slogan. Although his staff has had two years to mull over the matter, what they came up with was something called New Foundation. It foundered. Some people yawned; others were derisive. Mainly, everyone was magnificently uninspired. New Foundation just did not have the ring of the great slogans of yesteryear: New Deal, Fair Deal, New Frontier, Great Society. Still, the Carter dud was only a conspicuous example of the general anemia that...
...that, sloganeering is far from going out of style. The slogan is, after all, probably the best people mover this side of earthquakes, court orders and guns. A first-rate slogan is potent indeed when properly contrived. It becomes as easy to remember as it is hard to forget. It plants itself in the consciousness by rhythm, rhyme, pith or brevity. Once there, it works not only by whatever imagery it carries but-more-by the latent emotions it mobilizes. It plays too on the verities and prejudices of its audience, balming or inflaming them according to purpose. Just...
Such a list could go on almost forever. This fact indeed suggests one possible explanation for the fatigue, or sloganosis, that diminishes the sparkle of the current slogan out put. Could it be that we are witnessing a weird new form of inflation? Is it conceivable that just as an oversupply of mon ey drives down the value of currency, an excess of sloganizing diminishes the catchiness of catchwords and the public's vulnerability to their magic? Who could dare say for sure? Yet the theory offers at least one hope of an eventual recovery...
There are those, of course, who would like to see slogan eering die off entirely. Precisely because the art appeals to emotion, some idealists and intellectual purists disdain it in favor of cool, rational discourse. This crowd is clearly trying to swim against a very strong human current. Moreover, they are out of touch with the problems of both leadership and the human dilemma. The problem has never been to get people to think about doing something. The difficulty has always been to get them to act. From time immemorial, leaders have found that one of the best ways...