Word: sloganeer
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...watch out, I'll come out and start defending the Erie Canal." In keeping with his levity, his accompanying son Ron Jr., 17, sported a T shirt emblazoned with a caricature of Richard Nixon, wearing red, white and blue shoes and flashing a victory sign, and the joshing slogan "Perfectly clear-Nixon this year...
...educated Bruno Trentin, proposes rationing meat as a partial solution to the economic crisis--not a reform that would really hit the rich, who can and will get meat anyway. Giorgio Napolitano, vice-secretary of the PCI said recently: "We have changed our policy on NATO." (Previously the PCI slogan was "Italy out of NATO and NATO out of Italy.") "We see that keeping a military balance is essential . . . so we support the defense budget and favour continued Italian membership in NATO." Even apart from larger questions of morality, there is a petty irony in the communist position. Italy...
...election with 57% of the vote-has got himself into deep political trouble. A former cop and police commissioner from South Philly's tough "Little Italy" district, Rizzo, 55, is accused of failing to uphold law-and-order in the city. Having campaigned on the slogan "He held taxes down," he is now advocating harsh new levies. So sharply has his honor's popularity plunged that a Philadelphia Bulletin poll published in mid-April gave him an anemic 27% approval rating among those surveyed...
...GRANDFATHER USED to own a lucrative cosmetics business which he founded during the Depression. His lipstick line, the keystone of the operation, sold well even in the '30s. On the cover of the package was always a ripe, peachy-faced young woman, lips moist and slightly pursed, and a slogan that read: "Keep Kissable." No one then, 'least of all my grandfather, would have considered that message unduly provocative. "Keep Kissable" meant more or less what it said...
...pretty girl and the slogan did what they were meant to do--they sold makeup to women who were in the market themselves. The sexual revolution drastically changed the terms of the sales; sex became more blatant and the advertising industry naturally kept pace. Now that a kiss usually promises more than a kiss, we have advertisements for women's clothing that wink slyly, "What to wear on Sunday when you won't be home till Monday," and underwear ads that murmur, "You owe it to your audience." And we have a new movie about a top fashion model...