Word: sloganeer
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...breakaway state. The defiant phrase KOSOVO IS SERBIA! has cropped up all over the place, from a tennis tournament in California (where a banner bearing those words was confiscated from Serbian fans) to the European swimming championships in the Netherlands - where a Serbian medalist was suspended for wearing the slogan on his T shirt. Hard-line nationalists in Belgrade who continue to reject Kosovo's Feb. 17 declaration of independence are poised to do well in the upcoming vote. They include the ultranationalist Radical Party, led by indicted war criminal Vojislav Seselj, who is facing trial before a special tribunal...
...birth of the Prince of Peace. Without much conviction, carolers sang Joy to the World outside Belfast's city hall, where a Union Jack hung limply from its pole and a signboard listed the latest number of military and civilian deaths?1,140 since 1969. Even the seasonal slogan jointly adopted by Ulster's Catholic and Protestant church leaders had a desperate quality about it: "For God's sake, let peace begin in our land this Christmas time...
After more than five years of sporadic terrorism and civil strife, few Ulstermen, regardless of their faith, had much hope that the slogan would ever reflect reality. This Christmas, however, promises to be a bit more tranquil than some that Northern Ireland has suffered in the past. Last week the leaders of the Irish Republican Army agreed to an eleven-day cease-fire starting Dec. 22. Terrorist operations were suspended, the I.R.A. announced, to let the British government consider the I.R.A.'s conditions for a permanent ceasefire...
...time in Botswana. Once unearthed, stones will spend a few weeks passing through De Beers' plants, and a few more in cutting and polishing, before they are flown to jewelry makers around the world--all told, about three months after coming out of the ground. The De Beers marketing slogan "A diamond is forever" is not quite true in Botswana. However, for the country's growth, for now, that's enough...
...Nobel Prize for Literature for writing a memorable slogan. But you will earn a well-deserved place in marketing history, according to this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer for Epsilon and a veteran phrasemaker, look at the enduring impact of power lines such as Morton Salt's "When it rains it pours" (1912) and McDonald's "You deserve a break today" (1971). Whatever you do, counsels the author, "change everything but a great line." That sort of inspiration, he maintains, is the voice...