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Word: sloganeer (lookup in dictionary) (lookup stats)
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Then there is a new slogan: "It's the Real Thing"-a none-too-subtle implication that Pepsi, Royal Crown and other competitors are imitators. The slogan will be sung on radio spots by Soul Hero James Brown and the Fifth Dimension, among others. Coke's ad agency, McCann Erickson, has put together some highly imaginative TV commercials featuring still photos of "real life" in the U.S.-Coney Island, farms and hippies...

Author: /time Magazine | Title: Marketing: Coke's New Image | 10/10/1969 | See Source »

Black militants and white racists have since carried such struggles far beyond the ring, and a few blacks sim ply reduced the problem to a slogan: "Get Whitey!" But others, perhaps most, say as Bellows says by implication, "Let there be a struggle, but let it be between equals...

Author: /time Magazine | Title: Art: SPEAKING AND SILENT | 10/3/1969 | See Source »

...professors ignored them, the police brutally and effectively cleared the buildings, and the rest of the students yawned as they read the slogan for the hundredth time. The worst, they didn't believe what they were doing themselves...

Author: By Franklin D. Chu, | Title: French Student Protest: Losing the Romanticism Amidst the Chaos | 9/29/1969 | See Source »

...form and full throat from the pulpit of the Duomo cried no louder. We are gabardine swine losing life and liberty in the pursuit of happiness. The real modern religion is "utopianism," and by that ism, Muggeridge means the universal creed of the modern world. No more "fatuous" slogan was ever devised than the pursuit of happiness asserted in the Declaration of Independence. "The darkness falls to idiot cries of progress achieved, of mankind having come of age," Muggeridge writes, "with vistas of technological bliss, and LSD trips over the hills and far away...

Author: /time Magazine | Title: Books: Man Bites God | 9/26/1969 | See Source »

...Persils and former members of another swiftly exonerated group, the Mussnazis (Nazis by necessity). Sad to say, the minority of truly non-Hitlerite Germans have taken little part in the life of West Germany from 1945 until today. "Ohne mich" ("Count me out") was, and is. their slogan, and their withdrawal represents an active personal judgment on the corruption of most of their countrymen. The postwar emigration of many such Germans, says FitzGibbon, represents a permanent loss to Germany. The reproach of the count-me-outers, alas, has not kept the convicted German war criminals-including SS General Kurt ("Panzer...

Author: /time Magazine | Title: Books: Why Not Everyman? | 9/26/1969 | See Source »

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