Word: sloganeer
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...late in the campaign, Mahoney showed up with his old-time appeal and his always present slogan: Your Home is Your Castle -- Protect It. Sickles had backed the watered-down Mathias Bill in the House and his stand was well-known on the open occupancy question. He soon was saying that he wanted the strongest possible bill the Congress could pass. Finan was forced to take a stand now. He straddled the fence for a long while and finally said he approved of the Mathias Bill, but he said it very quietly...
Pastard feels that the phrase "black power" has split the Negro community, and that before the riots triggered the slogan the community was approaching some sort of unity. Pastard views black autonomy as primarily economic autonomy--"don't call it 'black' power; call it 'green' power.'" Karenga may prefer pumps in Freedom City to the city's faucets, but Pastard is more interested in getting faucets for Freedom City. "I don't believe the poverty program is sincere...money has never been spent so loosely. It causes just greater confusion by telling the people they're equal...Developing economic power...
...Slogan for a Hate Movement...
...sympathy and loyalty of the majority of white Americans [Sept. 16]. Now the civil rights leadership has done the one thing sure to alienate them: they have made a call for racial competition. Certain segments of the civil rights leadership seem no longer to be satisfied with equality; the slogan "Black power" reeks of racism. The white American has a long history of bigotry and ignorance in handling race relations. Does the Negro wish to equal him even in this...
...concept of pay-now-die-later, which he delicately dubbed "The Before-Need Plan." Prices at Forest Lawn begin at $385 for the cheapest grave; after that, there is literally no limit. Eaton put up giant billboards all over Los Angeles, traded heavily on Adman Bruce Barton's slogan describing Forest Lawn as "a first step up toward Heaven." Eaton's basic pitch: "Everything at time of sorrow, in one sacred place, under one friendly management, with one convenient credit arrangement and a year to pay. ONE TELEPHONE CALL DOES EVERYTHING...