Word: sloganeer
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...cities and morality in the country that Goldwater struck his main theme. "If the tone of America is not set by men in public service," he said, "it will be set, as unfortunately it is being set too often today, by the standards of the sick joke, the slick slogan, the off-color drama, and the pornographic book. It is on our streets that we see the final, terrible proof of a sickness which not all the social theories of a thousand social experiments has even begun to touch. Crime grows faster than population, while those who break...
...navy, the committee says, it is overstaffing its fleets in order to live up to its recruiting slogan: "Join the Navy and see the world." Furthermore, a suspicious number of ships have been making unscheduled stops in lively Hong Kong under the pretext of needing "minor repairs...
Scotch & Soda. Dowie's tastes run to Scotch and soda and Mozart, but his talent clearly is selling beer. "All beers taste pretty much alike in the U.S.," says Dowie, "so it boils down to who does the best promotion." He credits Carling's 15-year-old slogan, "Mabel! Black Label" for its surge in the U.S. market. Like many other brewers, he also bets heavily on sports sponsorships, last week laid out $450,000 for the Carling World Golf Championship tournament in Detroit...
Despite scandals and blunders, the Tory Cabinet still looks like an eager, able team. Although Britain's foreign-trade deficit is alarming, while industrial production is not rising, most Britons still enjoy unprecedented prosperity, and the Tories make the most of the slogan, "Don't let Labor ruin...
...Limpopo River Valley, the sprightly, 69-year-old President met with rousing receptions and blizzards of confetti. But for all the outward signs of welcome, Tomás was taking no chances. "One bullet for the President now will be worth 25,000 later." was the terrorist slogan, and Tomas was accompanied everywhere by 58 security cops armed with machine pistols. Last week, as the President cruised along the reed-grown shores of Lake Nyasa and contemplated the 20-mm. Oerlikon cannon at his vessel's bow, he aptly expressed his nation's position. "I find great pleasure...