Word: sloganeer
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...strength, if in a losing cause. In normally Democratic Rhode Island, State Representative John H. Chafee, 40, a Marine captain who fought both in World War II and in Korea, was the image of crew-cut integrity as he shook hands 16 hours a day and campaigned on the slogan: "A man you can trust." His appeal worked so well that at week's end the count slipped him past Democratic Governor John A. Notte Jr., 53, by 67 votes...
...News in 1946. and worked up from reporter to political columnist. Baggs came on strong. He cleared the staff of deadwood, from managing editor on down, ultimately firing 15% of his staff. Of Cox, he demanded and got complete editorial command. He changed the paper's masthead slogan from "Today's News Today"* to "Best Newspaper Under the Sun." To staffers he said: "We're going to try to smuggle a little scholarly journalism into the paper too." Unequipped to compete with the Herald's news-gathering army, he focused sharply on the significant news, added...
...election day, voters had to dip their left thumb in a bottle of indelible red ink to prevent repeat performances. Even without repeats, the popular winner by far was Nationalist Kenneth Kaunda, 38, whose United National Independence Party drew 65,000 votes with its slogan, "Kwacha!" (Dawn), and its appeal for more black power. But Kaunda won only 14 seats, and Welensky's United Federal Party, with one-third of the votes, won 15. The African National Congress of roisterous Harry Nkumbula, Kaunda's ex-mentor, won five seats. Ten seats were left vacant because too few voters...
Dreaming up doggerel for a 1912 house organ called the B.V.D.ealer, an anonymous poet unwittingly set up one of the catchiest slogans in U.S. advertising: "Next to Myself I Like B.V.D. Best." The slogan, along with sturdy lines of men's underwear and saucy injunctions such as "Now, Now Cool Off-Get Your B.V.D.s On!", made B.V.D.* an American byword and a titan of the trade. But by World War II, overextension, inefficient mills and changed buying habits had shrunk the onetime giant. Now, under different ownership, B.V.D. is headed up again. Since 1957 its plants have quadrupled...
...Benjamin Smith's successor should not be singled out today as a special case. The level of political debate all over this country is disturbingly low. Yet when a former Massachusetts Senator, John F. Kennedy, ran for the Presidency against a man named Nixon, he did transcend the smile-slogan level. He did present a program and an articulate, progressive vision for this country. His younger brother, however, instead of transcending swamp-politics mired in it, and finally has come to epitomize...