Word: sloganeer
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...point where the double rows of barbed wire run parallel to the West German Autobahn, the East Germans have built a huge billboard on their side of the line, on which is drawn a likeness of the great German writer and the slogan: "Anti-bolshevism is the underlying madness of the 20th century. - Thomas Mann...
...slogan of the moment is 'Atlantic Community,'" said Max Beloff last night, beginning his discussion of "New Thoughts on the Atlantic Community." "But it's other people's thoughts that I really want to talk about...
...Louisville, where Democrats had controlled the city government for 28 years, Republicans reinvoked an old slogan: "It's time for a change." As it happened, it worked. Last week, over the opposition of the Louisville Courier-Journal and despite a lopsided Democratic registration superiority, the voters in Kentucky's largest city (pop. 390,639) elected Republican William O. Cowger, 39, as mayor, his first political office, and gave the G.O.P. a sweep of the board of aldermen...
...current internal political tension in Cuba. For while Fidel Castro proclaims himself a loyal disciple of Lenin, and dispatches 3,000 Cuban agricultural students to Soviet state farms rather than Chinese communes, Cuban anti-U.S. propaganda sounds more like Peking than Moscow, has never used Khrushchev's slogan of "peaceful coexistence." In any showdown inside the Communist bloc, Peking-style slogans would be no match for Cuba's economic dependence on the Soviet Union. So far, Castro has managed to remain friendly with both Communist titans, but if Khrushchev decides he must force a choice, the resulting...
...German agencies are staffed by specialists such as der Layouter, der Texter and der Media-Mann. They work up die Marketing Proposition and test it on einem Consumer Panel. If it goes over, they prepare eine Direct Mail Kampagne or perhaps TV spots, always hammering home ein guter Slogan. They then make die Presentation to der Client. And along with its catchy words, Madison Avenue has also exported many of its contagious habits. Mused one Frankfurt adman: "Not so long ago when a German ordered 'drei Martini' he meant three Italian vermouths. Now some of them are such...