Word: sloganeer
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...former Army officer, I appreciate the value of good military intelligence, but I do not believe that the end justifies the means; this has been a slogan of the Communists with which we have heretofore heartily disagreed...
...expect we can now anticipate the Republican presidential slogan as being: "Don't change spy planes in mid-jet stream...
...Europeans. Most ads. therefore, picture him as what he would like to see himself as: the African of tomorrow, lightskinned, well-dressed, usually in comfortable surroundings. Coca-Cola successfully uses testimonials from U.S. Negro athletes, Lux from U.S. Negro actresses. One ad firm sold cigarettes in villages with the slogan: "Men about town smoke Commandos." Another company raised sales of its safety razor blade with an illustration that would make any Westerner turn to the electric razor: a scene showing the razor cutting a lion in half, with blood dripping all over the poster. The bestselling bicycle is made...
...Vincent de Paul Society, a credit union that started with $80 in 1947, now has assets of $147,000; there is even a two-night-a-week "Corktown College" (tuition: $1.33 a month), which offers such courses as English, citizenship, Spanish and folk dancing with the slogan "Never too old to learn...
...major cities across the land for well-publicized hearings. It was helped again when Tennessee's Estes Kefauver caught headlines with his hearings on the high cost of wonder drugs (TIME, Dec. 21). From coast to coast, the A.F.L.-C.I.O. staged foot-stomping rallies of aged unionists. The slogan: pass the Forand bill. The unions also mounted a vigorous write-your-Congressmen campaign. The Forand bill has drawn far more mail than civil rights, much of it clearly of the form-letter ("Pass H.R. 4700") variety, but an impressive amount painfully lettered...