Word: sloganeer
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...were being born and big cosmetics marketers introduced easy dyes for home use, advertising them on the new mass medium of television - that American women began to dye their hair en masse. Until then, women who colored their hair risked being considered trampy adventurers. Clairol's 1956 advertising - campaign slogan "Does she or doesn't she?" was specifically designed to remove the stigma attached to Mae West-Jean Harlow-style hair coloring with the reassuring answer: "Hair color so natural, only her hairdresser knows for sure." And American women never looked back. As Nora Ephron - at 66, a proud artificial...
...privacy and hide your slipups. But reality TV, Web 2.0 and social networking have accustomed people to public performance. Karaoke shows, which reward correct lyrics, not proper pitch, fit the new American belief that lack of talent is no reason not to command an audience. The Singing Bee's slogan--"You don't have to sing it well, you just have to sing it right!"--would make a great national motto...
...rule WWN writers have had to follow was that their stories had to be believable. Most of the readers, they believed, thought WWN stories were real, a perception encouraged by the editors who snuck a few real strange-but-true tales into every issue. In fact, the tabloid's slogan was NOTHING BUT THE TRUTH until 2004, when instead it began running the warning: "The reader should suspend disbelief for the sake of enjoyment...
...results can be revealing. "You get a fingerprint of who the person is," says Harrington. Recently, Dutch forensics experts were able to extract vital information via hex dump from the remains of a phone, shattered and soaked in blood and water. "Let's talk about hex!" is the slogan on phone-forensics.com, a popular online forum where the code breakers chat...
Friends, food and drink are so ingrained as an unholy trinity that the ad slogan for the Rock Bottom Restaurant & Brewery chain is "Good Friends, Great Food, Great Beer"--all three of which, we now know, make you fat. Apparently in that order...