Word: sloganeer
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...attraction for people of [college age] is making money for something you do anyway—and there doesn’t seem to be any consequences. As the slogan says, “Why not get paid...
...Philadelphia Plan as Nixon's Assistant Labor Secretary. Based on an earlier effort to diversify that city's racist construction unions, his was the first workable outline for affirmative action and became the blueprint for subsequent programs. He later ran the United Negro College Fund, where he coined the slogan "A mind is a terrible thing to waste...
...improve GE's energy efficiency 30% and cut greenhouse-gas emissions 1% by 2012 as the company grows at a projected 8% average annual rate (emissions would rise 40% if left unchecked). GE will issue annual "citizenship" reports on its environmental progress. With a new ad campaign and new slogan, "ecomagination," Immelt seems intent on shedding Welch's combative stance on environmental issues. One TV ad shows alluring young women in a coal mine. Even a dirty fossil fuel, the ad suggests, can be sexy if cleaned up the GE way. "When it comes to energy efficiency, environmental technology, water...
...BAREFOOT CONTESSA The slogan of this boutique, live elegantly without going broke, lures SoMa's cost-conscious pretty young things?but there's no reason cashed-up visitors won't also love its whimsical selection of ultra-feminine fashion, ranging from jeweled knitwear to chiffon shoulder capes. Tel: (1-604) 879 1137; thebarefootcontessa.com...
...Secretary-General was regarded as a blatant opportunist rather than a dedicated diplomat. That is hardly the image Waldheim tried to project at the beginning of the campaign, when he was portrayed as "A Man the World Trusts." In recent weeks, however, his campaign has adopted a more defiant slogan: "We Austrians Will Vote for Whom We Want." --By John Moody. Reported by Gertraud Lessing and William McWhirter/Vienna