Word: sloganeer
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August Wilson's mom, a cleaning woman trying to raise four kids in the Pittsburgh slums, won a radio contest once. She named the product that went with the ad slogan "When it rains, it pours" (Morton salt), and the prize was a new Speed Queen washing machine. When the station found out she was black, Wilson recounts, his mother was offered instead a certificate for a used washing machine from the Salvation Army. Friends told her to take it anyway; it was better than the old washboard she was using to scrub her kids' clothes. But she refused. "Something...
...five issues that floated to the surface in focus groups. They are predictably anodyne-more cops, lower taxes-except for one: a tougher line on immigration, an issue that arouses deep passions and therefore needs to be handled delicately. The Tories have not been very delicate. Their remarkable campaign slogan, "Are you thinking what we're thinking?," is meant to be provocative, a sly reference to fears of a flood tide of mask-wearing extremists and veiled women invading England's pale land. If the polls can be believed, fear mongering hasn't helped the Tory effort. The third-place...
...Democratic candidate, who says he will run under the slogan “Believe Again,” said in an interview with The Crimson that he hopes to restore trust between the public and its state government...
...Murabitun radio station and party headquarters also took a pounding: floors collapsed, pillars buckled, and steel reinforcing rods bent into bizarre shapes. Later, Amal militiamen could be seen standing guard outside the gutted building. Emblazoned on a concrete slab at the entrance was a Murabitun slogan: WHAT IS TAKEN BY FORCE IS REGAINED ONLY BY FORCE...
...brand brouhaha began back in 1980, when Goizueta and Keough were picked for Coca-Cola's top jobs. They were determined to reverse a disturbing trend. Over the previous decade, Pepsi had been steadily gaining on Coke. Using a brash advertising campaign built around the "Pepsi Challenge" slogan, the rival cola was becoming increasingly popular with younger drinkers, who seemed to prefer its sweetness to the crisper taste of Coke. The inroads were largest in supermarkets, where Pepsi in 1977 actually overtook Coke in sales. Because of its dominance in the fountain and vending-machine trade, however, Coke still holds...