Word: sloganeered
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Dates: during 1970-1979
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...intellectual guerrilla warfare" against the bourgeoisie. One of Le Gai Savoir's last images is a book cover reading Bertolt Brecht- from Rimbaud to Lenin, that is, from scatological to revolutionary. Attacks on bourgeois thought cannot limit themselves to "politics" narrowly defined; epater la bourgeoisie is a political slogan. The censorship of "obscenity" is thus a bourgeois device to restrict free thought. Everything could be discussed under a language that is really free...
...from a district which had not elected a Democrat in 76 years. Harrington defeated State Senator Bill Saltonstall, heir of a political dynasty, by stressing the Vietnam and military spending issues, by tying Saltonstall to the Nixon Administration and by picturing himself as a gut fighter, with the slogan: "He has the guts to do what's right...
...Twelfth District, Gerry Studds, Eugene McCarthy's coordinator in the New Hampshire primary, is running against conservative Republican Hastings Keith. Studds ran a strong primary campaign, winning more than his three opponents combined. He is using with considerable effectiveness in Democratic New Bedford the slogan "Send a Democrat to Congress. Send Studds" in the southern part of the district. And he is campaigning hard in the northern part of the district where his strong stand aganist the war and military spending is effective...
...lives!" is the slogan for a generation of restless students and budding revolutionaries the world over. The Black Panthers, who occasionally style themselves "Che-type," have adopted his black beret. Arab guerrillas sometimes name combat operations in his honor. Posters of Che adorn dorm walls from Berkeley to Berlin, and his books have become basic-training manuals for the New Left. Writers from Graham Greene to Susan Sontag have extolled him. West German Playwright Peter Weiss (Marat/ Sade) has even compared him to "a Christ taken down from the Cross...
Percentages in ads are not new; Ivory Soap's "99 and 44/100 percent pure" slogan was first floated in 1882. The big use of the old numbers game right now is a result of the hard tussle for the consumer's dollar in a period of economic slack. Numbers lend an impression of credibility and precision that helps the buyer justify his purchase. Figures also have a strong appeal for financial men, who make or approve corporate buying decisions. Thus IBM ads promise that its equipment will cut reproduction costs...