Word: sloganeered
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Dates: during 1990-1999
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...star along the way, Greer, now 60, is out there being herself again: provocative, brilliantly engaging and maddeningly contradictory. She has a new book out this month, The Whole Woman (Knopf; 384 pages; $25)--already a best seller in the U.K. and her native Australia--and a punchy new slogan, "It's time to get angry again." Feminism has stalled, Greer argues convincingly if muddily, pointing out that the equality women have fought for is not the same as liberation and hammering away at the advance of eating disorders, cosmetic surgery, violence against women, the power of the medical profession...
Next he needed to convince other kids. He wrote entertaining spots for Littlewood's closed-circuit TV program (his slogan: "We love the 3 Rs: reduce, recycle, reuse!"), but at first many students resisted--and threw banana peels and other unsuitable garbage into his recycling bins. "One kid even got sick in one of them," Will recalls. Soon his buddies started to get the message, and the school's Girl Scout, Cub Scout and Boy Scout troops joined in, helping him recycle hundreds of pounds of cans that netted more than $100 for Littlewood's Head Start preschool program...
Even more disturbing than the spread of American poverty, Cuomo said, both Democrats and Republicans had lowered their political standards. He criticized his own Democratic party for adopting the catchy slogan, "the era of big government is over...
Cuomo revealed that hidden in that slogan is a political message directed to the middle class: "We [the government] don't want to worry about those poor people who are using their food stamps to buy steak while you are working, middle class...
Secretary of Education Richard Riley is fond of saying, "Better education is everybody's business." In Plymouth, Mich., they take that slogan to heart. District administrators are considering auctioning off school names to the highest-bidding corporation. No takers yet, but it could be the ultimate product placement: imagine your kid one day graduating from McDonald's Middle School and heading off to Coke High...