Word: sloganeered
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General Electric's old advertising slogan--"We bring good things to life"--conjured the comforting glow of a GE light bulb or the hum of a refrigerator. Real stuff. The company's new catchphrase--"Imagination at work"--may soon summon visions of the Hulk or a horse named Seabiscuit. With GE entering talks last week to merge its NBC unit with Vivendi Universal's entertainment assets, the industrial powerhouse has muscled onto a media stage already crowded with Schwarzenegger-size conglomerates. For GE, imagination may soon have to do some heavy lifting...
...after he first decorated his courtroom in 1995 with a hand-carved rosewood plaque bearing God's laws. He prevailed over civil libertarians who sued for its removal, and rode his fame even further in 2000, when he was elected chief justice of Alabama's supreme court on the slogan "Roy Moore: Still the Ten Commandments Judge." But while he earned folk-hero status among Evangelicals and conservatives, last week he finally pushed the legal establishment too far when he ignored a federal court order to remove his largest monument to the Commandments, a 5,280-lb. granite carving known...
...Franken was being his satirical self when he titled his new book, Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right. The swipe at the trademarked Fox News slogan failed to amuse the network, which sued to stop publication, accusing him of being "either intoxicated or deranged." Last Friday a judge sided with Franken, who spoke to TIME's Lev Grossman...
...Goethe Institute, which promotes Germany abroad, exposed the U.K.'s lack of interest in the country's people, language and culture. So the Institute launched a publicity campaign, targeted at British students, teachers and cultural bodies, which will fill mailboxes with postcards featuring übermodel Claudia Schiffer and the slogan learn German, and look good. There's a serious side to this, says the Institute's Klaus Krischok: "There are streets in Germany where Nazis used to walk. These streets have changed a lot, so why not change your perception?" Advertisers - German ones, anyway - are applauding. "The British...
...week, Trio even changed its slogan from "Pop, Culture, TV" to "Joel, Stein, TV" and had me introduce each show. They also had me write and host a half-hour show of clips from my selections. It was about 12 hours into the day of shooting that it struck me that I wasn't getting paid for any of my work: not the hosting, the months of programming, the Good Clean Porn show or the My Trio idea. Trio is indeed the smartest network in the world...