Word: sloganeered
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...excited about Disney World and Disney characters. Imagine how little Afghan faces would brighten if they had the opportunity to see these things! It could be said that bin Laden, al-Qaeda and the Taliban have waged war against Mickey Mouse. Maybe that should be our official propaganda slogan. DAVID ZISKIND North Woodmere...
...will find out. Intel is known for its cutting-edge technology, but the original translation of its Pentium IV chip was too edgy for Koreans; it means "chip of death." Kentucky Fried Chicken found good news and bad news when it went global with its "finger-lickin' good" slogan. In Chinese, it came out as "eat your fingers off" and was not appetizing. But in Iran, as luck would have it, "so good you'll eat your fingers" is a traditional Farsi compliment...
Translation screw-ups by companies like Perdue (slogan "It takes a tough man to make a tender chicken" read "It takes a hard man to make a chicken aroused" in Mexico), Puffs ("whorehouse" in German) and Gerber ("to throw up" in French slang) might seem merely funny. But misunderstandings can hit the bottom line. In 1997--at risk of a worldwide boycott by Muslims--Nike recalled 38,000 pairs of its "Bakin" basketball shoes because the logo resembled the word Allah in Arabic. And it's not just English speakers who miscommunicate. If Electrolux made shoddy vacuum cleaners, it wouldn...
Kill one bin Laden and a hundred will stand up to take his place - that's been the boilerplate slogan among the Saudi terror mogul's worldwide supporters these past six weeks. But if the latest boast from al-Qaeda is anything to go by, they may mean it in more than just the I-am-Spartacus sense. The London-based Arab newspaper Al Hayat last Saturday quoted an al-Qaeda spokesman claiming that bin Laden has recruited at least ten lookalikes over the years, preparing them to play decoy in the same way that Saddam Hussein has reputedly done...
Kincaid drew strong reactions from the audience for her remarks that terrorism and violence are not unique in the world. Referring to the ubiquitous slogan “God Bless America,” she countered that America is not the only nation that God should bless...