Word: sloganeered
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Even in Public Awareness announcements, advertisers are looking at current trends and trademarks that appeal to their target audience. An ad urging people to wear seatbelts uses the simple, yet culturally appropriate slogan, "Death Sucks...
...ridiculous conclusion. A Pepsi ad, for instance, features a boy on the beach drinking a Pepsi who then sucks himself into the bottle. Japp, a European candy bar, runs an ad where a West Indian man, having eaten the candy bar, mistakenly pushes a Porsche over a cliff. The slogan is "Japp--Extra Energy to Push You Over...
Again defending his seat against Bill Choby, the 11-term Murtha could revive an old campaign slogan for this race: "John P. Murtha...the P is for Power." A ranking member of the Appropriations Subcommittee on National Security, he has a reputation for using influence to benefit his district; to wit, when the 12th suffered major flood damage this year, Murtha helped four counties get federal disaster-relief assistance...
...after entering the race on a dare from his students, Morales logged 60,000 campaign miles in his pickup, using $8,000 in family savings and small contributions, and won the primary. Pundits give him little chance on Nov. 5, but improbability seems to be Morales' unofficial campaign slogan...
...fine. He is a staunch supporter of federal regulation to protect the environment and a believer in the war on drugs. Morris also agrees that "wasteful government programs" should be halted, but wouldn't follow the G.O.P. path in cutting agricultural programs, Medicare and funding for education. His campaign slogan: LEFTY IS RIGHT...