Word: sloganeered
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...came from Uelmen. "I first suggested [the phrase] after the glove experiment," he recalls. "But what I was really proposing was that it would provide a good theme for the whole argument, because so much of the other circumstantial evidence didn't fit into the prosecution's scenario." The slogan--and the idea behind it--proved pivotal. "I was really heartened by what I've heard from jurors so far that they really understood what proving beyond a reasonable doubt was all about," says Uelmen...
...very painful," said Oppen-heimer. "They [AALARM] took a meaningful slogan in the AIDS epidemic and they changed it to fit their purposes and make fun of [gay people] as a community...
...page Tuesday night. Among the features: "Dole Coast to Coast," "Dole Interactive" and a way to get a free bumper sticker. The Dole site comes partially in response to the parody "Bob Dole for President" site that has already reserved a more prestigious Internet address (http://www.dole96.org/). (Their slogan: "Dole. The ripe man for the job"). Dole is a recent convert to the Internet, following in the footsteps of pages created by his competitors, Phil Gramm, Pat Buchanan and the red plaid page that is home to Lamar Alexander...
...California's Glendale Federal has taken aim at Bank of America, which merged with Security Pacific in 1992 in a $4 billion deal. Draped over the en trance of Glendale Federal branches are banners with a red circle and slash mark above the Bank of America logo and the slogan you deserve better. That and everything from free checking to discount airline coupons are designed to lure people like Juliet Kaz, a Security Pacific customer who complains of long lines and new charges since the takeover. But like many depositors, she says, "I'm lazy, and it's a hassle...
...WELCOME TO THE SHOW." THAT DULL AND uninspiring line is the new promotional slogan for Major League Baseball. A far more compelling and honest campaign would have been, "What Were We Thinking?" Or maybe, "Baseball Apathy--Don't Catch It." Or better yet, "We're Really, Really Sorry." Instead we get "Welcome to the Show...