Word: sloganeered
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...black market are largely a matter of style. Even before Bill Clinton donned sunglasses and went on The Arsenio Hall Show, Pillsbury put shades on the Doughboy and recast him as homeboy. K Mart, meanwhile, hired a black advertising firm that created an ad campaign around the slogan "Looking Good." In one radio commercial, a woman tells her friend about the store's new fashions. "Girl, I couldn't believe my eyes," she says. "I went out and looked at the store name again. It was K Mart all right...
...Korean-owned convenience store is back to normal. But outside in the parking lot, just yards from where white truck driver Reginald O. Denny was nearly beaten to death, another minority enterprise has sprung up. It is a makeshift stand selling $5 and $10 T shirts emblazoned with the slogan: JUSTICE FOR THE LA 4. LET MY PEOPLE GO. And who are the L.A. 4? They are the very men who ripped Denny from the cab of his truck, then robbed, bludgeoned and kicked him senseless on the afternoon that the riots began...
...weather is such an inescapable part of life in the Pacific Northwest that the Seattle tourism industry touts it as "liquid sunshine." This year, though, the slogan will have to be shelved in the face of the worst regionwide drought in decades. Along with other legendarily soaked cities like Portland, Ore., and Vancouver, B.C., Seattle has imposed water restrictions, urging citizens to take shorter showers and banning the use of lawn sprinklers. The lush, green vegetation has begun to turn brown. Mule deer does are having trouble finding enough food in the woods to produce milk for their fawns...
Good or bad? Will the Olympic slogan of "Faster, higher, stronger" metamorphose into "Dollars, hype, celebrity"? Will the remaining truly amateur events, such as archery and Greco-Roman wrestling, be marginalized even more? The challenge for the Olympic movement will be to strike a balance between the inevitable marketing excesses and that evanescent thing, the Olympic spirit...
...when only 400,000 U.S. households had TV sets, Tom Dewey called political commercials "undignified" and refused to run them. Nineteen million homes had television by 1952, and Dwight Eisenhower didn't need convincing. The predominant feature of Ike's $1.5 million effort (which had as its slogan the nonincumbent's perennial favorite: "It's Time for a Change") was forty 20-second spots called "Eisenhower Answers America." In tone and substance, the same ads have been run by almost every candidate since the '50s (including George Bush and Bill Clinton during this year's primaries) -- softball queries served...