Word: sloganeered
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...that broke new ground. The Ally & Gargano agency's Federal Express ad shattered taboos against making fun of the customer. One runner-up, adman Hal Riney's first Bartles & Jaymes wine-cooler commercial, scored with tongue-in-cheek humility. Another winner, Wendy's 1984 "Where's the Beef?" slogan, created by Dancer-Fitzgerald-Sample, became a political zinger in the hands of Walter Mondale. But as the 1984 election proved, even advertising has its limits...
...drain on their time, energy and money," says Nassim P. Assefi, co-coordinator of the Wellesley Women of Choice. To motivate students to attend Sunday's rally, Wellesley activists adopted the slogan "Once is not enough," she says...
From one woman in the v.i.p. section who sported a "Blind Lesbians from Hell" logo to another with the starkly-lettered slogan "Alaskan Fisherwomyn for Choice," it was the clothes that made the "Mobilization for Women's Lives" last Sunday afternoon in Washington...
...crusade for years. MOUNT THE RAMPARTS! FIGHT CALIFORNICATION! exhorts the headline of a recent Watson tirade. The columnist is the founder of Lesser Seattle, an antibooster organization that seeks to "keep the bastards out" by exaggerating the city's negative characteristics, such as its notorious rainfall. The organization's slogan: "Have a Nice Day -- Somewhere Else!" Watson insists that his crusade is tongue in cheek, but many newly arrived Californians take less satirical slurs to heart. "Our very first day the Welcome Wagon lady called on us and told us that people here think Californians fail to recycle, pollute...
...home in Delhi to be particularly brash entrepreneurs and deride the type as the "puppy," for "prosperous urban Punjabi who is young." But where the consumer itch is involved, even ordinary Indians are not above one-upmanship. Onida, a television manufacturer, runs a national ad campaign with the slogan, "Neighbor's envy, owner's pride...