Word: sloganeered
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...Harvard full circle. Have you noticed, for instance, how many people at senior bars are people you haven't seen since Freshperson Week? In fact, almost all the scheduled senior events, from the brunch at the Harvard Union to the various fetes during Commencement Week, are advertised with the slogan, "It'll be just like the time our class did this Freshperson Week...
Children will soon be able to wear political statements on their shirts, skirts and pants. Topsville, a New York City manufacturer of children's sportswear, has signed a licensing agreement with Just Say No International, an antidrug foundation, that allows the company to design clothes using the group's slogan. Children will sport the "Just Say No" message on everything from sweat shirts to shorts, in English and several foreign languages. Prices...
...vodka sippers who like to think they can discern the differences among brands, the ad slogan for Smirnoff might be an attractive come-on: "So superior you can taste it." But the $10 million campaign has not gone down so smoothly with the Bureau of Alcohol, Tobacco and Firearms. Last week the agency said the slogan does not conform to rules that prohibit distillers from claiming special qualities for spirits they sell as vodka. The agency defines vodka as "without distinctive character, aroma, taste or color...
Heublein, which manufactures Smirnoff in Connecticut, hopes to persuade the Government that its slogan is within the law. The Smirnoff brand remains the best-selling vodka in the U.S. market, but it faces growing competition from such trendy brands as Sweden's Absolut and the Soviet Union's Stolichnaya...
Recruit was founded as an advertising-sales agency by Ezoe in 1960 with an investment of $2,000. Acting in accordance with his favorite slogan, "Money Comes First in This World," Ezoe built the three-man shop into a corporate behemoth, branching into real estate, supercomputers and restaurant and hotel management as well as a variety of information services. Stock in the expanding conglomerate was closely held until October 1986, when shares in its real estate subsidiary, Recruit Cosmos, were publicly listed on Tokyo's over- the-counter market. Those shares became a new and virtually cost-free vehicle...