Word: sloganeered
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...said, fierce and primal juices fired through the nerves. Complexity fell away. Deferrals of pleasure and deferences to age, the old Confucian virtues that had made their way into America through the Protestant ethic, blew away at the concussion of youth. "Don't trust anyone over 30" became the slogan of the conspiracy...
...determination to plug leaks, the President-elect has imposed a secrecy pledge on his transition staff. He has also replaced his campaign mantra, "Read my lips," with a new slogan: "Stay tuned. Wait for the announcement." Says an aide: "I don't count anything a done deal until George Bush announces it. He can be unpredictable." Last week Bush spited journalists who prematurely published the identity of his choice for Transportation Secretary by postponing the nomination of Chicago attorney Samuel Skinner...
Take that favorite with compilers of resumes, "Personnel is policy." This slogan reflects the fact that things don't happen just because the President- elect has said they will. All his ideas and campaign pledges depend for their execution on a hydra-headed Administration. If the hydra's ideas come to differ from the President's, strange things may ensue...
Another November-to-January slogan holds that the new Administration should "hit the ground running." The personnel (who are policy), should be picked as soon as possible -- the implicit assumption being that unless your people get a head start, they will be lost in the shuffle...
Another of Unks' examples is Pepsi-Cola's advertising campaign in Taiwan. The slogan "Come Alive with Pepsi," was mistranslated into Chinese as "Pepsi brings your ancestors back from the dead." Another ignorant American marketing move bit the dust...