Word: sloganeered
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...than the U.S. has devoted to post-Katrina work. By early July three-quarters of the Sichuan homeless had been moved into prefabricated shelters, with all the displaced promised permanent housing by 2010. Much of the recovery effort is expressed in the vocabulary of Chinese socialism - a popular government slogan printed on giant red banners reads "Sweat Today for a Beautiful Home Tomorrow." The exhortation echoes China's 30-year economic expansion, which lifted millions of peasants out of poverty. But it also carries with it an implied coda: earthquake survivors can expect a better future, as long as they...
...weeks on from an historic American presidential election, the global sense of euphoria that an Obama Administration offers the change we need (to steal a slogan) remains undimmed. At the G-20 summit in Washington, heads of governments scrambled over each other to talk to Obama's two emissaries (the President-elect was not there himself). Surfing an Australian news website, I noticed that its top story was a report of a speech that Obama had just given by video to U.S. state governors on the need for Washington to stake a leadership position on global warming. The subtext...
...Fayetteville's support for the troops is about a lot more than cupcakes. In September, the city and surrounding Cumberland County adopted the new slogan "World's first sanctuary for soldiers." It's a curious rebranding that seems to imply that life for service members elsewhere can be miserable. As one city document puts it, military families need a sanctuary because some American communities are telling soldiers they're not welcome, "through protests, legislation and sometimes violence...
Since Sen. Barack Obama’s win last Tuesday, this modified campaign slogan has graced signs at rallies, g-chat statuses, and more than one newspaper headline. I’m all for clever turns of phrase, but this particular quip reveals a misguided attitude shared by many Obama supporters...
When you go from a primary to a general, you say, "We know what worked in the primary. Will it work in a general election?" There was a nuanced change that we made in our slogan, right before the convention--from "Change you can believe in" to "Change we need." But other than that, our message stayed very consistent...