Word: sloganeered
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...Gentle bodybuilding. . . Passive insistence." That is not an ad slogan from Gandhi's Nonviolent Health Spa. It's the muscle-making motto of Raquel Welch, 43, who last week finished writing her entry into the bulging exercise-book market. "This was the first time I was able to say something firsthand," explains Welch, who spent a year collaborating with Husband-Photographer Andre Weinfeld, 37, on Raquel's Health and Beauty Book. "We didn't want the drill-instructor look-I think the pictures should be inspirational." Indeed. This is one time when the medium should...
Japan's Sony Corp. has long boasted that it is "the one and only." But that confident advertising slogan now is beginning to sound hollow. The company that gave the world the transistor radio in the '50s, Trinitron color television in the '60s, the Walkman portable cassette player in the '70s and the Watchman micro-TV in the '80s is in trouble. In 1983 Sony's sales slipped for the first time in eight years, to $4.8 billion, while profits fell for the second consecutive year, to $119.3 million...
...bald." Pittman, who is suited and blow-dried, went after what he called "the TV babies. The set is part of our lives, we want it to respond to our every need and desire." He corralled an ad agency that promptly recycled a famous cereal slogan of the early 1960s ("I want my Maypo!") and transformed the message into a new catch phrase, "I want my MTV!" Most important, Pittman conducted the sort of sociological surveying that turns statistical science into show-biz witch doctory, with footnotes. "MTV was the most researched channel in television history," boasts Robert Roganti...
...President, old woes he campaign slogan repeated in speeches and newspaper ads was blunt: "THANK GOD, THEY ARE FINALLY GOING." It was also prophetic. As celebrating citizens jammed the streets of Caracas last week, the results of Venezuela's sixth free presidential election in 25 years overwhelmingly confirmed that the ele gant presidential residence, La Casona, would be getting a new tenant. By a thumping 8-to-5 margin, voters had ousted the centrist Social Christian Party in favor of the country's strongest grass roots political force, the center-left Action Democratica under its amiable, soft-spoken...
...disarmament which contributed a great deal to the utopian confusions that have surfaced in Western Europe concerning the nature of the Soviet Union. If one draws out the logical conclusions of Egon Bahr's hopes for "change through rapprochement" the last stop can easily be the peace movement's slogan of "make peace without weapons...