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Word: sloganeered (lookup in dictionary) (lookup stats)
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...dazed by the results or was he really as insouciant as he seemed? Referring to the phrase that has become the motto of his campaign, he cracked, still without a smile, 'l'homme tranquille is not just a campaign slogan...

Author: /time Magazine | Title: France: Now for the Hard Part | 5/25/1981 | See Source »

...been the Cuisinart marketing director in the U.S., to lead its American offensive. Finesman, a wiry backslapper and pure salesman who at 13 peddled cigars in bars and brothels in Ohio, took up his campaign with gusto. Some early magazine ads for the French imports bore the slogan, "Robot-Coupe. It's pronounced Robo-Coop. (It used to be pronounced Cuisinart...

Author: /time Magazine | Title: Blade Battle | 5/18/1981 | See Source »

...probably going to lose two state senators, seven state representatives, a Congressman and more federal aid than it can afford. St. Louis has also lost 24,000 jobs since 1973. Vincent Schoemehl Jr., a former alderman who was inaugurated as mayor last week, defeated Incumbent James Conway with the slogan: "Every working day Jim Conway's been mayor, one more taxpaying business left St. Louis...

Author: /time Magazine | Title: St. Louis Sings the Blues | 5/4/1981 | See Source »

...they edge toward a decision in Poland, the Methuselahs of Moscow figure that they have not only the slogan of Marxist-Leninist internationalism on their side to justify an invasion, but 36 years of precedents as well. Many of these men, after all, have careers that stretch back to 1945 and the wartime Allied conference at Yalta, which established a Soviet sphere of influence in Eastern Europe. In Joseph Stalin's eyes, Poland was the most important part of that sphere because it is a buffer between Russia and Germany...

Author: /time Magazine | Title: History's Ugly Rules | 4/20/1981 | See Source »

...fact, mistranslation accounts for a great share of verbal errors. The slogan "Come Alive with Pepsi" failed understandably in German when it was translated: "Come Alive out of the Grave with Pepsi." Elsewhere it was translated with more precision: "Pepsi Brings Your Ancestors Back from the Grave." In 1965, prior to a reception for Queen Elizabeth II outside Bonn, Germany's President Heinrich Ltibke, attempting an English translation of "Gleich geht es los" (It will soon begin), told the Queen: "Equal goes it loose." The Queen took the news well, but no better than the President of India...

Author: /time Magazine | Title: Essay: Oops! How's That Again? | 3/30/1981 | See Source »

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