Word: sloganeered
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License-plate slogans tend to be innocuous boasts of a state's famous product: corn, copper, sunshine, lakes, Lincoln, enchantment. From 1969 on, New Hampshire car owners had a more forceful phrase, LIVE FREE OR DIE, and it drove some of them to distraction. Motorist George Maynard, feeling the slogan confined him to the right lane, went all the way to the Supreme Court in 1977 with his refusal to pay a $75 fine for blotting out the offending words on his plates. The court ruled in his favor...
...Supreme Court ruling by ordering the LIVE FREE OR DIE battle cry imprinted on all official stationery and on all highways leading into the state. But Thomson was beaten in the November election, and the state's newly installed Governor, Hugh Gallen, has decided to give the patriotic slogan a rest, initially by removing it from his own letterheads. And what is the proposed new slogan for license plates? SCENIC NEW HAMPSHIRE. On second thought...
...birth of the slogan itself, with whatever name, goes back to the start of history; as far back as human records occur, so do slogans. On the basis of its power alone, its potential capacity to unite people and move them toward either belligerent or peaceful goals, the slogan rates as one of man's most ingenious and economical verbal inventions. So the ubiquity of slogans in modern times is understandable, and it probably does more good than harm. Still, there is reason to wonder whether the use-and abuse-of slogans has not at last resulted...
...Foundation." How did that unresounding term come to be Jimmy Carter's slogan for what his Administration is trying to achieve? Rick Hertzberg, a presidential speechwriter, thought it up about two months ago, but when he offered it at an informal meeting on Administration goals, the reaction was leaden. "Everyone said, 'Can't we come up with something better?' " one aide recalls. Apparently not. Indeed, some of the alternatives were clearly worse -"groundwork," for example, or "building blocks." And though "new" is one of the oldest terms in political rhetoric, repeatedly reappearing as in "New Deal...
...deadline for the State of the Union message neared, Hertzberg tried New Foundation, and it turned out to be, as they say, a slogan whose time had come. But for how long...