Word: sloganeered
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...unslick touch: Ford never wears makeup. One 5-min. piece is a biography of the President, stressing his command positions, from Eagle Scout to football captain to House minority leader. A 60-sec. commercial, aired last week, describes the nation's recuperation from Watergate and offers a new slogan: "President Ford. He's making us proud again...
Kohl, the governor of Rhineland-Palatinate, who campaigned on the slogan "Freedom Instead of Socialism," criticized the government's deficit budgets, welfare programs and detente policies with East Germany...
...skirts willows and irrigated fields plowed by peasants steering teams of black yaks. The closer we came to Lhasa, the more Chinese faces we saw-and the more signs of the political fervor they brought with them, incongruously, to this high, remote corner of the world. A red-lettered slogan on a farmhouse wall commanded in both Chinese and Tibetan script: "Never forget class struggle is the key link...
...growth will not improve much in the third quarter. Alan Greenspan, Ford's top economic adviser (currently on leave from TIME'S board), has shrugged off the decline as a temporary "pause." Says David Grove, chief economist at IBM: "I wouldn't use the Coca-Cola slogan, 'The pause that refreshes,' but rather Geritol's 'tired blood' slogan...
...with him at all times. He opens one. "Congress shall make no law abridging..." Mohtz, a squat little man, gets excited. "That limitation's not on you, not on me, it's on Congress." He tells me of his campaign for Congress in 1974 when he ran under the slogan: "Get the bureaucrat's hands out of your pocket and nose out of your business." But that part of his life is all over. Now he helps run the United States Taxpayers Union and plans for a tax strike...