Word: sloganeered
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...effect has already been felt by some businesses that cater to babies. Gerber Products Co. has dropped the word "only" from its long-used slogan, "Babies are our only business." The nation's largest producer of baby foods, it has also gone into life insurance, printing and prepackaged meals for single diners. Johnson & Johnson works both sides of the population street. The company still produces its line of baby powders, lotions and shampoos (good for adults as well as infants, claim its current ads). But it also owns Ortho Pharmaceutical Corp., one of the nation's largest manufacturers...
Both McSpadden and Boren stressed reform, McSpadden with the slogan "Honestly, there is a difference," and Boren by dubbing his organization "the Broom Brigade" and promising a clean sweep in November...
...whatever form such choices are presented to the White House, they will surely touch off a furious national debate. Final decisions may be a long time coming. But at least Project Independence has begun to turn from a mere slogan into a set of proposals...
...such a time many hoped that the new President would bring reconciliation and unity, that he would radiate a kind of healing quality. Nixon saw the opportunity - "Bring Us Together" be came his slogan. But he was never capable of the vision and magnanimity to make good...
Freelandia Air Travel Club took off last fall in the midst of a press blitz that puffed its low fares ($69, Newark-Los Angeles), its organic chic (natural food, a water bed in its yellow DC-8) and its ringing slogan, "Not-For-Profit." Not-For-Real would have been more accurate...