Word: sloganeered
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Director Yanne (who was promptly dubbed Chang Yanne by one Paris wit) wasted no time cashing in on the tempest in a China teacup. He coined a helpful publicity slogan: "The film that frightened 800 million Chinese." He also invented a few fake Chinese proverbs, attributing them, naturally, to Confucius. Sample axiom: "Marxist philosophy can very easily be reconciled with foie gras. "More seriously, he argued last week: "If the cinema is going to cause diplomatic crises, then it's time to worry about the mental health of the great powers...
...jobs and fuel shortages. These problems were clearly uppermost in the minds of voters in the gritty, economically troubled district, which in recent years has lost population. Yet Watergate was never far from the surface. Murtha spoke of the Administration's "crisis of credibility" and adopted as his slogan, "One honest man can make a difference." Sensing that Watergate might tip the balance against his "promotion," Fox attacked the non-local press. "The national news media brought Watergate into this campaign," he complained. "They are creating a mountain out of a molehill...
...bitterest in postwar Britain. The Tories have made no secret of the fact that they are planning a scare campaign on a "Reds under the bed" ticket, blaming assorted Marxists, militants, Trotskyites and "unpatriotic" union leaders for the country's troubles. Their campaign slogan is "Who Gov erns Britain?"-a hard-lining appeal to the voters to choose between Heath's tough stance and the striking workers. Heath, 57, will also exploit past successes like his handling of Northern Ireland, which resulted in a marked reduction of tensions there, and his early decision...
Poll Reversal. But Labor, led by former Prime Minister Harold Wilson, 57, has ample ammunition to fire back. The Tory slogan is "a fraud," Wilson railed last week. "The short answer is that for some months now no one has governed Britain." Labor's battle cry will be a "fair society," accompanied by a promise to repeal the hated Industrial Relations Act, which sharply restricts union activities, introduce across-the-board food subsidies and set up a new prices-and-income board under the direct control of Parliament. The party's strongest pitch will be on inflation. Food...
Some Continental executives protested that the campaign is merely a logical extension of the airline's "proud bird with the golden tail" slogan, which has been in use for nearly eight years. But other officials admitted that the new motto is at least partly inspired by National Airlines' successful campaign: "Hi. I'm Cheryl. Fly me to Miami." Though feminists were outraged by National's display of sexism, the airline enjoyed a 23% increase in passengers from 1971 to 1972, compared with 12% for the entire industry. Continental hopes for a similar pecuniary return from...