Word: sloganeered
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Continental Air Lines ran into heavy turbulence last week when it an nounced a new advertising slogan: "We really move our tail for you." Not surprisingly, Continental flight attendants detected sexist innuendoes, and at a Dallas presentation of the new campaign, handled by the advertising firm of Benton & Bowles, irate stewardesses walked...
...three citywide positions, controller, city council president, and mayor. In some ways, it was an interesting ticket. Harrison J. Goldin had first run for controller four years before. "Vote for Harrison J. Goldin," his shopping bags in 1969 recommended. "He's a young dynamo." Goldin did not use this slogan in 1973. Maybe he thought his performance in '69 showed that voters don't like youth. In the year of the energy crisis, maybe he was afraid someone might take him at his word and plug him in. Goldin did his best to exude energy during his inaugural address, though...
Lyndon Johnson's slogan has virtually faded from public consciousness, but there really is a Great Society-or at least a moderately good one. Despite growing criticism of the Kennedy-Johnson years, and widespread disillusionment with the highly touted social programs of the 1960s, despite the Nixon Administration's retreat from social experimentation and innovation, more was accomplished in the last decade than most people realize, and much of that accomplishment endures. Such is the thesis of the current issue of the Public Interest, one of America's foremost journals of social and political commentary...
Dutifully I parroted his famous slogan, "When You Have Eliminated The Impossible, Whatever Remains, However Improbable, Must Be The Truth...
Last week he brought a $122 million damage suit against Heublein, Inc., which controls Kentucky Fried. Not that he really needs the money. The Colonel in 1964 sold the system, as well as his "secret formula" and his "Finger Lickin' Good" slogan for $2 million, and earns $250,000 a year from TV commercials, salary ($40,000, now paid by Heublein) and other activities. He charges that Heublein has been pressuring potential purchasers of Claudia Sanders franchises. He claims that Heublein scared away his first prospect by threatening legal action for infringement of trademarks. Heublein retorts that the suit...