Word: sloganeered
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...April wind blew harshly and rain pelted down, but Paris' unruly students turned out by the scores of thousands last week to renew their protest march against the government. DEBRÉ, YOU BRIBED THE WEATHER BUREAU, said one slogan. MAMA, MAMA, YOUR SON IS IN THE STREETS, said another. And again: DEBRÉ, YOU BASTARD, THE PEOPLE WILL HAVE YOUR HIDE...
...China watchers believe that they have seen signs of Mao's beginning to turn inward, to reflect on himself in the light of Confucian philosophy. From a Confucian bit of advice about grain storage, given to the last Emperor of the Ming dynasty, comes Mao's latest slogan for his waiting countrymen...
...charity, not paternalism...the Indians ask for assistance, technical and financial, for the time needed, however long that may be, to regain in the America of the space age some measure of the adjustment they enjoyed as the original possessors of their native land." In 1973, as an AIM slogan phrases it: "The Red Giant is on one knee, but he's getting ready to stand...
Tiger. As Exxon signs sprouted along highways, the company began a bouncy $25 million advertising campaign to gain public acceptance for its new name. Exxon brought the Esso tiger back into its ads with the slogan: "We're changing our name, but not our stripes." In one of the drive's most successful commercials, the tiger is summoned back to duty from the "Advertising Hall of Fame" and is given a banzai by such sales stars as Speedy Alka-Seltzer, Borden's Elsie the Cow and Planters' Mr. Peanut...
Last month some 150 denominations and other groups of North American Christians opened a yearlong evangelical campaign called Key 73. The participants range from Kansas City Roman Catholics to the Canadian Home Bible League. Their slogan: "Calling our continent to Christ." Although the drive so far seems to be mainly a matter of a television special, publicity and local evangelizing, a recent article in the evangelical fortnightly Christianity Today avowed that Key 73's goal is to give "every person in the U.S. and Canada a real chance to say yes to Jesus Christ and to become a dependable...