Word: sloganeered
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...hello." But their love seems more sincere than a slogan, deeper than the fast-fading sentiments of the flower children; what startles the outsider is the extraordinary sense of joy that they are able to communicate. Of course, as in any fresh religious movement, zealotry is never far away. Some in the movement even have divine timetables. Says Founder Bill Bright of the Campus Crusade for Christ: "Our target date for saturating the U.S. with the gospel of Jesus Christ is 1976?and the world by 1980. Of course, if the Lord wants to work a bit slower, that...
...gossamer realm of advertising, Burnett sometimes seemed too real to be real. His own slogan, printed on all agency stationery, was "Reaching for the Stars." In 25 countries around the world, the agency's reception rooms always had big bowls of red apples-a small, folksy offering for all visitors. The unpretentiousness of Burnett's work may have provoked the scorn of some young admen, yet many in the agency field contend that his influence was a major force for reasonableness in advertising. Says veteran Adman Emerson Foote: "If there were more people like Leo, there would...
...Bold. The source of what is now known as the Kennedy determination to "work harder than anyone else" was, as nearly everyone knows, the garrulous mayor of Boston. John "Honey Fitz" Fitzgerald prided himself on an ancestor named "Shawn a Boo" (John the Bold) and took as his slogan: "What I undertake, I do. What I want, I get." Honey Fitz proudly took Rose with him everywhere, and the girl never forgot that she was the mayor's daughter. She quoted her father so often that friends nicknamed her "Father says...
...Guevera left Cuba in 1965, according to Karol, on very amicable terms with Fidel. Che hoped to single handedly open a second front of Latin America to bog doyn the American imperialist machine and ease the pressure on the Vietnamese. The slogan "one, two, three, many Vietnams," summarized the new strategy of adopting the Sierra Madre experience to all Latin American revolutions...
...FORT DIX, N.J., where the Army stockade was a mess last year, Lieut. Colonel Arthur Friedman has launched dramatic reforms in line with his motto, "Firm but fair." To Friedman, a huge 240-pounder, his slogan means clean kitchens, well-trained guards and innovative programs for 446 inmates. Since he took charge 15 months ago, Friedman has started college-preparatory classes, given the inmates a real drug-therapy program complete with talks by ex-addicts, and allowed selected prisoners off-base privileges...