Word: sloganeered
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...lives!" is the slogan for a generation of restless students and budding revolutionaries the world over. The Black Panthers, who occasionally style themselves "Che-type," have adopted his black beret. Arab guerrillas sometimes name combat operations in his honor. Posters of Che adorn dorm walls from Berkeley to Berlin, and his books have become basic-training manuals for the New Left. Writers from Graham Greene to Susan Sontag have extolled him. West German Playwright Peter Weiss (Marat/ Sade) has even compared him to "a Christ taken down from the Cross...
Percentages in ads are not new; Ivory Soap's "99 and 44/100 percent pure" slogan was first floated in 1882. The big use of the old numbers game right now is a result of the hard tussle for the consumer's dollar in a period of economic slack. Numbers lend an impression of credibility and precision that helps the buyer justify his purchase. Figures also have a strong appeal for financial men, who make or approve corporate buying decisions. Thus IBM ads promise that its equipment will cut reproduction costs...
...attempt was made to understand or accurately report the University's building needs, activities or plans. These are many and complicated, but to our new critics, quite obviously, we were simply ruthlessly and senselessly exploiting the poor and the oppressed. The word "expansion" was then seized on as a slogan and chanted again and again in mindless fashion to confuse and defame, and beyond this, it was hoped, to impress the confused and by doing so to gain increased support...
...iron while the strike is hot," advised the slogan of the Women's Strike for Equality. No one knows how many shirts lay wrinkling in laundry baskets last week as thousands of women across the country turned out for the first big demonstration of the Women's Liberation movement. The strike, on the 50th anniversary of the proclamation of the women's suffrage amendment, drew small crowds by antiwar or civil rights standards, yet was easily the largest women's rights rally since the suffrage protests...
...better, an anti-Semite?" asks a boy in one satiric song. "I know for a fact the Jews stole all last year's wheat harvest from the people," he says, repeating a characteristic fantasy of Soviet anti-Semites. Echoed in the song's last line is the slogan of the "Black Hundred" society that fomented pogroms some 70 years ago: "I'm beating the Jews and saving Russia...