Word: sloganeered
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...capita income rising from $85.20 to $134 in 1968. In addition, Park's firm stance in the face of threats from the hard-line Communist regime north of the 38th parallel has won popularity for his regime in security-conscious South Korea. The opposition campaigned on a slogan of "Freedom v. Dictatorship." In the end, however, voters were moved by the government's catch phrase: "A vote against Park is a vote for chaos...
Pirate Plugs. Even before devaluation, the new Poujadists had found a new Poujade. He is Gerard Nicoud, a 24-year-old cafe owner who last spring launched a shopkeepers' movement at La Tour-du-Pin in France's southeastern Dauphine province. His slogan: "A class that does not defend itself is condemned to death...
Where He Stands. That comment was quintessential Arthur Burns. Around the White House, he has tirelessly preached the virtues of steadiness in Government policy. His favorite slogan for almost any situation is "Don't panic." He has written that "we need to learn to act, at a time when the economy is threatened by inflation, with something of the sense of urgency that we have so well developed in dealing with the threat of recession...
...most are banned in Malaysia. "We're here to sell," said Dimitri V. Bekleshov, the gray-suited vice president of Vneshtorgreklama, the export agency's ad company. "Our tractors are better than the American Caterpillars." The advertising was also hardsell, and rich in unintended humor. Sample Aeroflot slogan: "And you've heard of Russian hospitality (some people never quite recover from...
Though the old slogan is being muted, things have been going better with Coke. Profits and sales have risen steadily to $110 million earned on $1.2 billion in revenues last year. True, the company could have been more nimble in shifting to meet new buying trends: its products account for an estimated 41% of the U.S. soft-drink market, but the company's Tab ranks only third in the market for diet colas. On the other hand, Coke has diversified quite successfully in recent years, notably with its big-selling Fresca. Now the company hopes to put still more...