Word: sloganeered
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Died. Arthur Hays Sulzberger, 77, publisher (1935-61) and board chairman (1957-68) of the New York Times, who gave new depth and scope to the familiar slogan, "All the News That's Fit to Print"; after a long illness; in Manhattan. Sulzberger tempered his indomitable dignity with wry good humor. In order to succeed, he once said, "you work very hard, you never watch the clock, you polish up the handle on the big front door. And you marry the boss's daughter." Sulzberger did just that. In 1917 the young Columbia graduate married Iphigene Ochs...
...bearing a picture of a burned child and the words "Shalom and Napalm"-a reference to the use of napalm by Israelis in last August's reprisal raid on the Jordanian town of Salt. Other stamps show a guerrilla fighter, a monument to martyrs or Jerusalem, with the slogan: "Palestinian Resistance." The money raised, of course, goes to buy bullets...
...surrounding hills, the regular Jordanian army poured a withering fire on Israeli troops, who had to fight their way home, taking high casualties. Jordan's King Hussein went on television after the battle ended and declared, in words that have since been taken up as a rousing slogan throughout the Arab countries, "I think we may reach a position where we are all fedayeen...
...spectacular cities and to refurbish himself as well. Action Democrdtica ousted Perez Jimenez in 1958 and put the oil money into schools, highways, health programs and rural electrification. Venezuela still has a $900 million reserve and the bolivar is the continent's strongest currency. Not surprisingly, Barrios' slogan was a simple "continuismo...
...love. To millions of housewives, it preaches that the way to express affection for husband and chil dren is to bake them a cake. Its ads pro claim that "Nothin' Says Lovin' Like Something from the Oven, and Pillsbury Says It Best." This somewhat sac -charine slogan helps to boost sales. In the fiscal year ending last May, they rose to a record $526 million, and prof its increased 7.4% to $13 million. This year the Minneapolis-based company anticipates an earnings gain of 10%, which is one reason that since the beginning of the year its stock...