Word: sloganeered
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...began his campaign for Governor, few Nebraskans outside his home town of Wausa (pop. 725) had ever heard of Republican Norbert Tiemann. To overcome that disadvantage, Nobby" Tiemann, 42, son of a Lutheran minister, dotted the state with billboards and filled the airwaves with spot commercials plugging the slogan: TIEMANN, Nebraska's New Way to Spell Governor." What the tall (6 ft. 3 in.), trim, small-town banker was actually telling the voters was that the time had come to find a new way to spell...
...scheduled to arrive at the Pentagon May 8. "We are going to launch the yellow submarine," he explained. Many young people wore buttons with the yellow submarine sprouting daffodils out its periscope. It is becoming a symbol of the youth peace movement. "Peace with Beatles power" was a popular slogan. And everyone in the meadow clutched a yellow daffodil...
Women's Strike for Peace was there in strength, toting shopping bags with anti-Vietnam slogans. A whole truckload of small children sang folk songs under the slogan "Children are not for Burning." Of course, there were students--straight ones, too--from Washington University in St. Louis, from Indiana to Howard. One section of the parade was reserved for a thousand labor representatives...
...Violation of rules and the law is one quick way of doing this. It is a lever that can be pulled to get instant attention. Advertising techniques come to the campus in the service of prophecy not profit. The student activist is the PR expert. The simplistic slogan and banner headline replace the carefully reasoned argument. The style is daring, flamboyant and egotistical. It is a revolt that draws more on Madison Avenue than on convictions about the nature of the historical process...
...often from the Peace Corps and academic styles as well, and outside the campus, from the Old and New Left, the New Theologists, and the remaining minorities. The essential theme, however, is one of students by themselves largely isolated from external groups. They ask for little help, as the slogan "don't trust anyone over 30" implies...