Word: sloganeered
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Even with a blue-ribbon candidate and a more expertly managed campaign, the G.O.P. would probably have fared little better. Daley is an autocrat, a Democrat and a bureaucrat in that order, and handles all three roles with zeal and efficiency. Though skeptics might reverse his slogan-"Good government is good politics"-King Richard has made it work well enough to satisfy the "big mules" of Chicago's power structure. Nudged by the nation's most formidable political machine, the city's rank-and-file voters agreed...
...latest avid Avis ad reader? None other than Russia's traveling poet and public relations man, Evgeny Ev-tushenlco, 33, who says he's going to use the auto-rental slogan as the title for a short novel on the U.S. inspired by his recent six-week tour. "I am calling it We Try Harder, because Americans work so hard," confided Evgeny, draining his fourth daiquiri in a bar in Beirut. What's more, he continued, he hoped the book would bring him some crisp U.S. greenbacks because he was flat broke, "like a little baby...
Ulbricht tries to make that slogan work, sometimes acting as if he had even stricken the word Germany from his vocabulary. A party-lining East German no longer speaks of himself as a German at all but as a citizen of the D.D.R.-the Deutsche Demokratische Republik. East Germany's culture minister used the recent 300th anniversary of the Dresden State Theater to proclaim that there is no common German culture, and a Foreign Ministry officer recently declared: "The word Germany now is only a geographical concept." Ulbricht even changed the name of East Germany's Secretariat...
After more than a decade of sizzling national growth, Israel's planners decided late in 1965 that it was high time for mitun-which is Hebrew for slow down, and has become the government's slogan for a slew of measures designed to put the brakes on the economy. "The objective," explained Israeli Finance Minister Pinhas Sapir, "is simply to step back a pace in order to leap forward." So far, that step back has been bigger than anyone expected...
Scholar & Snake. The election made good the promise of Prime Minister Sadik el Mahdi, 31, who has called for a national reconciliation with the deceptively simple slogan: "Pacification with persuasion." A mild Oxford scholar, Sadik last July replaced Mohammed Ahmed Mahgoub, who chose to discourage the rebellious Anya Nya (named for the poison of the black Mamba snake) with retaliatory raids on southern villages. Instead, Sadik established "peace villages" where tribesmen intimidated by the Anya Nya could live under the protection of his troops. In quiet, unemotional tones, the world's second youngest head of government (Burundi...