Word: sloganeered
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...accompanied by an instantly identifiable musical trademark. Jingles are fine for the one-minute spiel, but for the short, hard pitch, signature music is the thing. Thus Siday's eight-note bleeper, played above a sizzling, highballing beat, gets the message across even without the slogan, "You're ahead in a Ford all the way"; his seven-note arrangement for the litany, "You can be sure, if it's Westinghouse," creates just the positive, forward-looking image that the company wants to project...
...weeks later Rolvaag was back in Minnesota, a declared candidate and almost instantly a sure winner. He had a simple but ultimately devastating slogan -- "Let the people decide." The usually accurate Minnesota Poll, operated by the Minneapolis Star and Tribune, showed in late July that the party rank-in-file would decide in favor of Rolvaag by a margin of more than 20 per cent...
...stream of campaign rhetoric emanating from Levander headquarters has been surpassingly banal and has prevented his campaign from generating any real momentum. He started by labeling the Republican ticket the "integrity team." That did not catch, but Levander went right ahead and made his main campaign slogan "Let's be proud of Minnesota again." In an attempt to humanize their candidate the Republicans borrowed a leaf from John Lindsay's book and started issuing pamphlets asking, "What kind of guy is Harold Levander...
...years of stringent economic controls under the Labor government of Clement Attlee, the Conservatives swept into power on a variant of an Old Testament exhortation: "Set the people free." Last week, as the Conservative Party met for its 84th annual convention in the seaside resort of Blackpool, the old slogan echoed again...
...outraged Butchers' Guild of North Rhine-Westphalia in West Germany last week rallied under the slogan, "What's all this about the Neckermann pig?" Josef Neckermann, 54, the country's mail-order wizard, once again upset retailers, this time by offering through the mail half a pig for deepfreezing at half the price the pork would normally cost in the neighborhood butcher shop...