Word: sloganeered
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Every war needs a slogan--to rally the masses and pluck at their purse `strings. Something easy and original like "Remember the Alamo," "Remember the Maine," and "Remember Pearl Harbor!" But so far, in the absence of any singularly memorable event in the Vietnamese war, the phrase epitomizing the spirit of the American fighting man has gone unspoken...
Hoping to fill this slogan-gap, I recently called on my old Madison Avenue cohort, Barton Durstine, creator of such winning catchlines as "The Edsel is eternal" and "In your heart, you know he's right...
...Bart, the nation needs a war slogan...
...Well, sort of ... But one of the biggest complaints about the war is the enormous cost. Try to think of a slogan that will raise some money as well as our spirits...
Occupied by the British in 1833, they have been claimed ever since by Argentina, which calls the islands the Malvinas. The ownership issue has been debated before the OAS, the U.N., and even in postage stamps put out by both nations. Every Argentine schoolboy is brought up on the slogan that "the Malvinas are Argentina's." Last week a band of young Argentine nationalists decided the time had come for action...