Word: sloganeered
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...failed to develop into the charismatic personality the Socialists need. Moreover, despite support from students and intellectuals, his party has done little to exploit the latent "time for a change" philosophy that should militate in its favor after 16 years out of power. The party slogan, "Sicker ist sicker" (roughly, "Play it safe") is designed to reassure voters that, despite their Marxist origins, the Socialists are now a respectable, middle-class party -but somehow the words seem more appropriate for, say, the Christian Democrats...
...even though it may not amount to much, I think that would be a real contribution." If Humphrey has totally reduced himself to the role of friendly adviser, he has not done so without a sense of humor. He has picked up the familiar Avis Rent a Car slogan. "I try harder," he says. "I have to. I'm only...
...just as in the height of the Trujillo reign, it is the women and children first, and then the murderers of the people." On a more modest level are quippy posters and house organs put out by various political parties, including a rebel sheet that uses as its slogan a line from Horace: "It is sweet and honorable to die for the fatherland...
...lengthy corporate names and complicated trademarks. For U.S. Rubber, L. & M. conceived the worldwide brand mark "UniRoyal" (the psychologists said that foreign consumers react unfavorably to "U.S. anything"). It rechristened Olin Mathieson Chemical Corp. simply "Olin." At the invitation of Chrysler Corp., the designers dropped the dated "Forward Look" slogan, created the company's five-pronged Pentastar emblem, and spread Pentastars across Chrysler's signs and showrooms. Though these outward touches seem minor, many businessmen feel that they help to highlight a company's products and aims...
...Trouw, which came out in favor of the match, was barraged with angry letters; though published letters against the marriage averaged 55% in most papers, editors conceded privately that the actual mail was nearer 70% against. A few orange swastikas appeared on street walls in The Hague with the slogan "Claus 'raus!" (Claus...