Word: sloganeered
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...voter, one may recall last year's Wheat Referendum in which over a million wheat growers participated. Secretary of Agricultture Freeman warned that the defeat of the wheat control program would mean a thirty per cent drop in farm income, but the farmers followed the Farm Bureau's slogan, "for freedom, vote 'no'", and a majority voted against the Administration's proposal. It may be difficult for Eastern liberals to understand, but in those states from which Goldwater gathered his principal support at the convention the nostalagia for "laisseslaire" freedom is as real as the hope and the demand...
...tiger has roamed into unexpected territory. Hertz uses it to symbolize its dominance in the car-rental field, and Britain's Rootes Motors has just brought out a new $3,400 sports car called the Sunbeam Tiger, with the slogan "Grab a Tiger by the Wheel." Gimmick manufacturers are selling countless cloth tiger tails, priced from 18? to $1, to department stores. Humble dealers have sold thousands of tiger-tail tips to customers, most of whom clip them onto gas tanks. This fall Humble is ready to introduce napkins, clothing, and trick-or-treat bags with the tiger theme...
...MFDP delegates are inspired by Rauh's "nothing less than equality" slogan. "All the Freedom Party needs," shouts Rauh from the street before the Gem, "is the benevolent neutrality of the President in allowing the convention to decide the issue for itself...
...MFDP delegates are inspired by Rauh's "nothing less than equality" slogan. "All the Freedom Party needs," shouts Rauh from the street before the Gem, "is the benevolent neutrality of the President in allowing the convention to decide the issue for itself...
McCormack was not interested in the black-leather-jacket set. He peopled his ads with hair-in-the-wind young lovers, bowler-hatted executives and pert grandmas-along with the slogan: "You meet the nicest people on a Honda." From a standing start, sales revved up to $31,921,995 last year and an estimated $67 million this year. Two other Japanese firms (Suzuki and Yamaha) have jumped in to share the bonanza, and their combined sales will amount to about $28 million by year...