Word: sloganeered
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...Pepsi-Cola brought out Patio Diet Cola. Pepsi President Donald Kendall recently decided to take advantage of the $30 million spent advertising Pepsi this year, has begun to phase out Patio Diet in favor of a new drink called Diet-Pepsi, which is being promoted with the slogan "Enjoy Pepsi either way." All of them have also begun active research programs to improve the taste of the diet drinks, have already made giant strides toward this aim. Partly because the soft-drink market has grown so fast, Coca-Cola's share has slipped. But Coke remains the world...
...that includes everyone from right to left, he remains the one possible unifying figure, but he does little to fulfill the role. His opposition is beginning to score by labeling his regime the government of the turtle; one group recently released 200 tortoises in downtown Buenos Aires with the slogan LONG LIVE THE GOVERNMENT On their backs. Illia's response to that was: "Turtle? Fine. Slow but sure." He did not say whether he remembered that turtles have a way of ending up in the soup...
...Those Who Think Young borrows a popular soft-drink slogan, but carelessly omits the fizz. Probably it never should have been put in the can. Disguised as a surf saga, the movie has one good surfing sequence and little else. Pamela Tiffin, James Darren, Tina Louise, Nancy Sinatra, Comedians Paul Lynde and Woody Woodbury struggle to get a foothold in the slippery story about a rich campus cutup and a poor coed. But the standout performer is a bearded beachnik called Kelp. He paints a small face on his chin, upside down. Then he covers himself with sand, leaving...
...announced as a candidate for Governor of Arizona in November, hoping to succeed Paul Fannin, who plans to run for Goldwater's Senate seat should Barry win the nomination. At a state G.O.P. rally in Arizona recently, the band of Kleindienst's straw hat carried a slogan for his own campaign, not Barry...
...terminals, ballparks. The 16,000 people who work for Fraad's publicly owned Allied do everything from tidying up Houston's Humble building to taking atomic waste away from the Yankee Electric plant at Rowe, Mass. "Minding other people's business" is the company's slogan, and in the fiscal year just past, its sales swept from $47 million to $60 million...