Word: sloganeered
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...limit on campaign expenditures, many a candidate in last week's general elections simply followed an old practice of having contributions funneled through "research institutes." Since candidates were restricted to three posters each (v. the previous limit of 12,000), many "accidentally" dropped cards, complete with picture and slogan, in telephone booths, department stores, bars and buses. On rainy days, one aspirant even had his campaign workers approach commuters and hand out armloads of umbrellas; when they were opened, the candidate's name spread out in huge characters painted on the umbrella surface...
...American politics in the age of Andrew Jackson. In a single Luzon province, 114 "political" murders took place this year. In last week's national and municipal elections, the Philippines moved on from the age of Jackson to the age of Roosevelt - at least on the slogan level. President Diosdado Macapagal, 53, us ing "New Era" instead of "New Deal" and calling for the support of "the common man," led his Liberal Party against the opposition Nacionalistas, supported by most businessmen and landowners...
...slogan used by Premier Diem-"Follow me if I advance! Kill me if I retreat! Revenge me if I die!"-is the literal translation of what Benito Mussolini said some 30 years...
Mussolini and Diem owe the slogan to its originator, the Royalist La Rochejaquelin, who shouted the same enjoinder-in French-to his Catholic followers during the Wars of the Vendee (1793), a vain counterrevolution against anticlerical republican revolutionaries...
...were by no means new; the first U.S. suction cleaner had been patented in 1869, and seven other models were on the market when the Hoover family began. But the Hoover Co. added an agitation bar to beat the dust out of rugs, leading to a famous old advertising slogan, "It beats as it sweeps as it cleans." Grandfather also pioneered in advertising nationally, offering ten-day free trials and building a door-to-door sales force. That force eventually numbered 6,000 salesmen, who first tossed dirt and grass on the carpets of astonished housewives and then neatly vacuumed...