Word: sloganeered
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...giants are busily scrapping for a bigger share of the growing market. This week Coca-Cola begins a $53 million advertising campaign in which its classic "Pause That Refreshes" will give way to what Coke calls a "one-sight, one-sound, one-sell" approach based on the slogan that "Things Go Better with Coke." Fortnight ago at Pepsi-whose slogan is "For Those Who Think Young"-New President Donald Mclntosh Kendall, after only a month on the job, wielded a broom that swept out six vice presidents and will brush in a revamped, decentralized distribution system aimed at making Pepsi...
...unpredictable but bloody power. To replace popularity--by this time Duvalier enjoyed little--he unleashed a propaganda campaign that featured large neon inscriptions (the only neon in Port-au-Prince), "I AM THE HAITIAN FLAG ONE AND INDIVISIBLE, DR. F. DUVALIER" and life size portraits bearing the doctor's slogan, "COUNTRY, PEACE AND JUSTICE...
...rusty, we were able to decipher the lower of the two banners carried on the overcrowded ship on the cover. We could not find the final character in Mathews' dictionary, but it may be one of the shorter forms the Communists have introduced. Thus the slogan reads "Defeat (or destroy) capitalism (or capitalists...
...seriously fear a U.S. invasion. President Kennedy, in fact, has promised them that the U.S. will not invade. Nor do they worry much about an internal uprising; after four years of power, they feel secure behind their 50,000-man army and 250,000-man militia. The slogan "Patria o Muerte [fatherland or death]" was on every wall 17 months ago; today the dinning words are Al Trabajo, meaning "to work...
Magic Is Out. With advertising expanding fast around the world, companies have learned the hard way that no single slogan or sales pitch can be successful everywhere. Copywriters for General Motors found out that "Body by Fisher" came out "Corpse by Fisher" in Flemish. "Schweppes Tonic Water" was speedily dehydrated to "Schweppes Tonica" in Italy, where "il water" idiomatically indicates a bathroom. In Brazil, one U.S. airline proudly advertised the swank "rendezvous lounges" on its jets, learned belatedly that rendezvous in Portuguese means a room hired for assignations. Africa is an account executive's nightmare. Native words acceptable...