Word: sloganeered
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...Even the crack Guards regiments are no more highly rated than the brown, merry-faced Gurkhas, who seldom measure more than a few inches above the minimum 5 ft. required by the British army. They are renowned for their gentleness off the battlefield, but on it unflinchingly uphold their slogan: Kafar Hone Bhanda Morne Ramro, meaning, Better to die than live a coward. They believe that war is heaven-or at least the best way of getting there...
...responsible for the Tories' sweeping electoral setbacks over the past six months. Smarting from their defeats, many demanded that Prime Minister Harold Macmillan fire Party Chairman Iain Macleod-even though it was he who mapped the strategy that swept the Conservatives back into office in 1959 with the slogan: "You Never Had It So Good." For Harold Macmillan, it had seldom looked...
...Louvre, copying such old masters as Raphael. He then painted for a while in the boldly colorful style of the Fauves (the wild beasts). But the man who made the deepest impression on him in his youth was Cézanne, who had given the younger generation a new slogan: "Treat nature in terms of the cylinder, the sphere and the cone...
...Thomson-Houston.* Within barely a decade, Thomson- Houston has not only risen from relative obscurity to the top rank of French industry, but also has succeeded in persuading Frenchmen that its name is as Gallic as De Gaulle. "Thomson sonne bien" (Thomson sounds good) is the company's slogan...
Federal aid to education is no longer a slogan but rather a massive fact. According to Oregon's Representative Edith Green, sponsor of the Administration's $1.5 billion college-aid bill, the 85th Congress alone considered 683 education bills.* The current federal outlay for 689 education programs amounts to $2 billion a year, dispensed by about 40 separate agencies. "This makes it impossible," says Mrs. Green, "for any member of Congress to know what is being done." The aid comes with strings-not so much crippling directives as warping pressures. Since it traditionally gives aid only for specific...