Word: sloganeered
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...Louis Sullivan had long since pioneered the skyscraper, and his famous "Form follows function" was the slogan of a new "democratic architecture" that wanted to do away with classic façades, which had nothing to do with a modern building's purpose. His young associate, Frank Lloyd Wright, was already famous for low-slung geometric prairie houses that were so carefully wedded to the landscape that building and nature seemed one. In Germany, 28-year-old Walter Gropius, freshly graduated from Peter Behrens' studio, had put up his steel-and-glass Fagus factory, which was the most...
...raise at least $250 million by closing such barely justified loopholes as tax deductions for the maintenance of hunting lodges as business necessities, expensive business gifts, personal expenses incurred on combined business -and - pleasure trips, excessive travel expenses (possible limit: $24 a day). Kennedy's point: "The slogan 'it's deductible' should pass from our scene...
...freshmen are students who have ranked among the top 1½% on college board math exams; they must carry five subjects, including physics, chemistry and math. The lights in the rooms on M.I.T.'s 115-acre campus remain aglow far into the night, and the M.I.T. student slogan is both a boast and a sigh: "Tech is hell...
...bone structure. She may react to this either by trimming down mercilessly and suffering near starvation; or she may surrender to the neurotic pleasures of overeating?all the time rationalizing that the trouble is in her glands (which it almost never is). Another deliberate anxiety builder is the slogan, "Why grow old?" It introduces a prescription containing a teaspoonful of wisdom, such as the values of exercise and a balanced diet, diluted in an ocean of nonsense about wrinkle erasers and pep medicines. Actually, the less anxiety is associated with the inevitable aging process, the better are people's chances...
...deplore rightist dictatorships as leftist ones. Kennedy last week hoped impartially that the victims of Castro and Trujillo, "the people of Cuba and the Dominican Republic, will soon rejoin the society of free men." ¶ Latin Americans have as keen an ear as anyone else for a catchy slogan. Kennedy gave them one: "Progreso, Si! Tirania, No! [Progress, Yes! Tyranny, No!]." Time to Mobilize. Through both of Kennedy's messages ran the insistent theme that U.S. aid must be accompanied by self-help on the part of the Latin Americans. Only they, he warned, "can mobilize their resources...