Word: sloganeered
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...delegation to the United Nations. The campaign's "great, overriding issue," said Candidate Richard Nixon last week, is foreign policy, the question of which ticket is better equipped to "keep the peace for America and extend freedom throughout the world." On that theme and the advertising slogan "Experience Counts," the Republicans have pitched their whole campaign...
...city for the first time in history. As mayor, he put through a dynamic modernization and urban renewal program, reduced the tax rate. Billing himself as "Springfield's Great Young Mayor," O'Connor showed himself over and over again on TV and in the papers with the slogan "Fight Furcolo Fumbling," argued that only a vigorous, forward-looking candidate such as himself could beat Saltonstall. Last week Lev Saltonstall, 68, incumbent of 16 years, was beginning to run scared...
...farm, Shansi province sent 400,000 "retrenched" industrial and dam workers to the countryside, and Kwangtung province promised 1,000,000 laborers who had "blindly immigrated to the cities." To remedy the fertilizer shortage, commune dwellers are being urged to raise pigs for their own profit, following the slogan: "More pigs, more fertilizer; more fertilizer, more grain; more grain, a future infinitely beautiful...
...promote its slogan "Where there's life . . . there's Bud," the Anheuser-Busch brewery has spent $40 million. Last week it filed suit against the Chemical Corp. of America, which makes a floor wax that kills bugs too. Its complaint: the chemical company's new slogan-"Where there's life, there's bugs"-tended to "disparage" Budweiser. Chemical Corp. blandly rejoined that its inspiration was really 18th century English Poet John Gay, who wrote: "While there is life there's hope, he cried." The court, in a temporary injunction, told Chemical Corp. to apply...
Died. Herbert A. Kent, 73, president of P. Lorillard Co. from 1942 to 1952, board chairman the following three years, a proponent, in his 49 years with the company, of mild cigarettes and soft-sell advertising (including the 1942 Old Gold slogan: "For a treat instead of a treatment"); of a heart attack; in Milan, Italy...